Different people have different opinions on “Personal Branding". Thirsty people search to learn how to build their personal brands as a specialist on LinkedIn and what personal brand means.
Yes.
I mean you should build your own identity around your specialism personally, professionally and prosperously.
And that is where Wikipedia comes in with full information on Brand Yourself and also Personal Branding. If you want to know more about the personal brand, click it to check there.
Okay. Good!
You can learn to create your own personal identity in any field of your choice. You can build who you are and what work you are.
To brand yourself shows who you are and what color you are.
Respectful specialists in business or in career jobs show their real identity. Repetition in any social media of their choice shows their real color.
They make money online/offline everyday because they market their real identity in any career job of their choice on LinkedIn, Twitter, Instagram and even Facebook.
When people see you on LinkedIn, Twitter, Instagram or Facebook, they know who you are and what personal brand you are because they often hear your voice through posts or columns ,and they trust you and readily operate with you.
In this post, I will show you how to create your own brand identity around something you enjoy most that will earn you the first recognisation in that part of the world.
What "Personal Brand” Means
What is my personal brand? You ask a question as you look for the information.
Okay.
Personal Brand means identifying who you are and what talent you have. It means that you have to recognize yourself as a special person or a precious person.
You accept who you are. You accept yourself as a person. You are who you are.
You are what you are. You are where you are. You accept that you are that you are. You must tell yourself as a person that I am that I am.
God Himself asked Moses to tell King Pharaoh and people in Egypt if they asked you "Who sends you to bring My people out of Egypt", that "I AM that I AM".
It means that He identifies Himself as a real person. He doesn't change His personal brand: “God” no matter the situation He finds himself in.
And His identity was the same yesterday, today and forever. That is where we know who He is and honour Him because we recognize Him as our God through people’s often voice about Him in the Bible and other tracts, magazines, etc.
So shall you if you want to market your business to earn your first $1k from people around the part of this world.
If you want to know more about your personal brand, check Elan Cain as an example of her professionalism no matter her low education in school: Elancain.com and Twinsmommy.com, eCainwrites.medium.com because her voice was the same yesterday, today and forever in her different blogs on “Freelance Writing solutions” some where in the part of this world we find ourselves in.
The more she voices, the more we are tired because she disturbs us too much in her different blogs to help improve our freelance writing skills.
When we see, we know who she is because we trust her what we read there in different blogs that we face little challenges on our freelance writing jobs or skills, and many companies still hire her for work on their blogs because they recognize her as a real person.
Elancain.com, twinsmommy.com, eCainwrites.medim.com, etc are her real person.
Personal Brand of these blogs around her specialism are her real person and real identity.
She never changes her brand identity no matter what she may face little temptation.
So shall you. Never condemn yourself as a person if you want to be prosperously professional in business or a professional career for a job.
And you must label yourself or mark yourself as a person who you are. It means you must be honest with yourself as a person and with those around you.
Why Your Personal Branding Is Important To You
Good name is better than gold. According to Webster Dictionary, the word, "Brand" means "A class of goods identified by name as the product of a single firm or manufacturer".
The word (personal) branding is synonymous with advertising in conjunction with products/goods and or services.
Do you know that beyond goods and services you can brand yourself (can sell yourself)? How do you do it? By being the best at whatever you do and by going the extra mile.
You should be so good at what you do that whenever names are mentioned in your chosen profession, yours will be mentioned. Never allow any person or parents to choose for you as a person.
You choose yourself. You decide yourself. You were given a brand name that is yours for life. Your own name that no one can destroy unless you give it for money or power that will hurt your color.
You give it to a product or service that people in the world will recognize you as a real person.
Brand name is important. You must recognize yourself as a real person. You stand yourself as a real person. You are the ownership of that brand name.
Case Study: Be Good At Yourself
To brand yourself means being so good at what you do that wherever you are located, those who need your services will always come looking for you like Elan Cain whom people need writing service or expertise from.
The story is told about an elderly man and his wife who entered the lobby of a small hotel looking for accommodation.
"Gentleman, kindly give us a room, all the big places in town are filled up".
To his utmost disappointment, the clery replied that with three conventions in town, no accommodations were available anywhere.
"Every guest room is taken", he said, then added, "but I can't send a nice couple like you out into the rain at one o'clock in the morning. Would you be willing to sleep in my room?"
The couple gladly took the room. The next morning as he paid his bill, the elderly man said to the clerk, "You are the kind of manager who should be the boss of the best hotel in the country. Maybe someday I'll build one for you".
The clerk laughed and forgot about the incident. About two years later, however, he received a letter containing a roundtrip ticket to New York and a request that he should be the guest of the elderly couple he had befriended.
Once in New York, the old man led the clerk to the corner of an avenue where he pointed to an incredible new building and declared:
"That is the hotel I have just built for you to manage".
The young man, George C.Boldt, accepted the offer of William Waldorf Astor to become the manager of the original Waldorf Astoria, considered the finest hotel in the world in its time.
It didn't take much for George C. Boldt to brand his name to William Waldorf Astor and the rest became history.
When he offered his room to William Waldorf Astor and his wife, he was not looking for anything. There was no hidden agenda, as some would say. He was just being himself.
Little wonder Henry P. Davidson observed,"
The simple virtues of willingness, readiness, alertness and courtesy will carry a young man farther than mere smartness".
Don't Settle Yourself for the Second Best
Be yourself. Be true to yourself. Don't settle yourself for peanuts in your professional career for a job.
Don't settle yourself for second-best for what you are worth. A big company pays you what they think you observe. Don't take it for granted. You are more worthy about yourself than you are being paid.
Tell your employer you are worth in your professional career in his company more than your pay. Ask them for a raise in your personal worth for work in your professional career in the company.
Elan Cain changed her rate after she made a mistake as she applied for a job on her freelance writing in the freelance platforms.
She did not lower her offering rates to clients who needed her writing service because she was worth more than her rate in her freelance competitors.
She understands how worthy her personal brand is. She was not scared of her professional freelance competitors in the same market after improveing her personal identity in writing or writing skills much because she understands her worth.
And in other words, for your professional career in a job, you must pay yourself more for your worth than being paid for your time. Don't sell yourself short for your personal worth.
How Much Are You Worth Presently?
To brand yourself net worth means how much your brand name or business name in your company is worth.
Ask Elan Cain how much her domain name worths and she will tell you how much her domain name worths because her personal brand is popular or resonates with readers and subscribers across the part of this world,
And it receives a lot of traffic every day that will cost you much if you want to buy it from her.
And one time, l learn that sometime ago, Coca Cola's assets were estimated to be worth $3 billion, but the brand name alone " Coca Cola" was valued at over $80 billion if it was sold. This is the power of personal branding.
And in other ways, for as a professional in your work or your job, how much are you presently? Are you net worth in your professional/financial life? What is your financial value?
Calculate between your liabilities and assets to know your net worth or see how much your net worth is.
10 Strategic Steps to Building Your Brand Identity for a Job or for a Business
1. Define Who You Are
Define who you are. Know who you are. Be honest with yourself. Don't let your past or any person define or decide who you are.
2. Discover What Is Inside You
Decide what lies within you that you can brand yourself professionally for a job in your personal career.
3. Be Confident In Yourself
Believe in yourself. Believe in your professional career and in your brand name. Stand on your own principles.
Don't let any thing, any person or circumstances compromise your faith or your good name that could be worth later.
Wear politely as if you are a precious person or as if you are successful. Keep yourself clean no matter how poor your parents may be.
Be different from others as Elan Cain was different from others when it comes to personal name and pitch landing pages.
4. Work Hard For Yourself
To work hard to become an expert at your chosen subject that interests you most or defines your future.
Don't be complacent after your first success in your business or professional career. Work hard for yourself or not for someone.
5. Build Your Net Worth
To build your net worth and accelerate your personal growth, you must build your net worth through the power of relationships.
You must connect with so that the global village or local village can recognize how worth your brand name is.
6. Focus On Your Own Goals
Two things you can do all day long to keep your mind and emotions focused on your personal goals and financial success is:
The first thing is to continue feeding your mind with a stream of quality, educational, motivational books/ courses that moves you toward your goal.
The second thing is to keep away negative people who do not help you. Get around winners that can help you like Elan Cain writings, etc.
7. Sell It Yourself
Choose your brand. Build it and sell it yourself to build your net worth. Your brand name you give to a product or service is so expensive.
Don't destroy it. Don't cheat people to blemish your trademark or brand identity.
8. Build Your Professional Profile
Build your professional profile around something you enjoy most through social media of your choice.
Let people of business know who you are and what post you often speak to. Then people trust you with their pockets.
And you must be your own personal brand independently because companies ask you to show them your portfolio before they part you with their pockets.
9. Create Contents Or Values
Still create contents or values around your specialism that will receive you recognized as a real expert of your choice.
Creating portfolio in your profile or in your blog will help companies single you out of the dustbin competitors.
And also it will help people to tell their people about you that they would like to hire you in their company though they do not know you from Adam.
10. Invest in Yourself
As the rich spend money to make themselves richer, so invest in yourself that will place yourself as an expert and also will put yourself separate from others in the same competition market.
Make your personal name and contents so special to customers, subscribers, sponsors and readers so that no one can compete with you in the same product, service and professional career.
Ask brand an expert to help choose the right brand name that will hook customers to you.
Final Thoughts
Brand yourself professionally today by looking at better ways to give more value to your customers, clients, friends, family members, etc.
But don't do it looking for benefits. Life is a boomerang. Someday nature will pay you back and of course God never forgets.
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